We are The American Institute of Consumer Studies (AICS), a respected consumer research organization with more than thirty years in the field.

A company with impact.
AICS talks with people in households across the country to learn more about the products they choose and use. Who wants to know? The companies that make those products! The results of our Field Interviews help make them more responsive to consumer needs.

The information we gather affects millions of people from nearly every walk of life. In today’s competitive marketplace, consumer research is a multi-billion dollar business. It plays a critical role in the design, development, advertising and marketing of the products and services you buy, in the content of the newspapers and magazines you read, and in the programs you watch on television and listen to on the radio.

A company with questions.
AICS does various types of studies but by far the largest and oldest is the one-of-a-kind Survey of The American Consumer. To do this survey, AICS interviewers talk with more than 25,000 individuals every year. Each participant's opinions are combined with others—anonymously, and used to produce a statistical study. This study is available only through a single research-data organization, GfKMRI®. The results of the study are used by major corporations to make their products better reflect the needs and preferences of the American consumer.

A company with presence.
Who do we interview? Our selection process is very simple. Participants' addresses are chosen randomly from public records. When our interviewer visits the household selected, they verify that they have come to the right address and then select a person from the household to be interviewed. Every year our interviewers talk to people in all occupations, in big cities, small towns, villages and farms.